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Post by pricejackson on Jun 25, 2019 23:45:36 GMT -6
Think about how often you turn to Google or another search engine to find the information you need. Your customers are no different when they start to research the products or services that can help them solve their biggest problems.
In fact, according to Vimeo, 93% of online experiences start with a search engine. Before consumers even know what product or service they need, they are going to the search engines to look for answers to their questions and to learn more about their challenges.
This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. By creating relevant and engaging content that’s optimized for the search engines, you can improve your visibility online and reach customers when it matters most.
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Post by jmcnulty on Sept 11, 2020 22:09:48 GMT -6
Each review posted online by a customer is a form of advertising for your business. Your name and product are exposed to readers, increasing their awareness of who you are and what you do.
Online reviews cover many more businesses than other media sources ever would, including many small businesses. They can provide the kind of mass exposure that you might never be able to afford through traditional marketing channels.
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