Post by account_disabled on Dec 30, 2023 5:15:11 GMT -6
Taboola , the world's leading content discovery platform, has announced the beta version of Taboola Stories , now available, for the first time, on the media's websites. This is a new functionality for media to attract the attention of their readers with the well-known and captivating "Stories" format that users like so much on social networks. Media can implement Taboola Stories on their home pages, as well as content in mobile environments , thus allowing them to present constantly updated content recommendations to their readers. In this way, once selected by users, they give way to “stories” in a responsive format that are displayed automatically. Taboola Stories also represents an interesting opportunity for brands to reach consumers in new, impactful premium environments , found on media websites.
With Taboola Stories, publishers can recirculate relevant content based on articles that users are reading, significantly increasing the time people spend on their sites . In addition, “Stories” open new ways for Phone Number List media to boost their income, by allowing them to access this type of format suitable for mobile that is increasingly popular and currently represents a substantial part of the budgets that advertisers allocate to social networks. Taboola Stories offers a new reading experience that combines simplicity, entertainment and ease of use. Thus, readers have a new way to visually discover topics related to the content they are reading. Taboola “stories” are visually appealing and automatically provide article summaries. At the same time, they allow you to quickly jump to new content and not miss relevant “stories.” Along with this, Taboola Stories benefits from the same recommendation engine as Taboola Feed.
And it is powered by more than a decade of investment in Artificial Intelligence by Taboola, as well as online reading data from more than 500 million active users per day. “ We are mixing the best of two worlds, making it easier than ever for publishers to capture the attention of readers and allow them to discover more content and recommendations promoted by advertisers that they may like,” says Adam Singolda, CEO of Taboola . «Taboola Stories is a great leap forward in the flexibility that we have been offering to media and in their abilities to interact with readers. We're lucky to have spent 13 years innovating to help publishers develop closer relationships with their readers and drive engagement and revenue in the process. Compared to other “story” based formats on traditional social media platforms, Taboola Stories offers a similar product, but situated alongside premium editorial content from the open web .
With Taboola Stories, publishers can recirculate relevant content based on articles that users are reading, significantly increasing the time people spend on their sites . In addition, “Stories” open new ways for Phone Number List media to boost their income, by allowing them to access this type of format suitable for mobile that is increasingly popular and currently represents a substantial part of the budgets that advertisers allocate to social networks. Taboola Stories offers a new reading experience that combines simplicity, entertainment and ease of use. Thus, readers have a new way to visually discover topics related to the content they are reading. Taboola “stories” are visually appealing and automatically provide article summaries. At the same time, they allow you to quickly jump to new content and not miss relevant “stories.” Along with this, Taboola Stories benefits from the same recommendation engine as Taboola Feed.
And it is powered by more than a decade of investment in Artificial Intelligence by Taboola, as well as online reading data from more than 500 million active users per day. “ We are mixing the best of two worlds, making it easier than ever for publishers to capture the attention of readers and allow them to discover more content and recommendations promoted by advertisers that they may like,” says Adam Singolda, CEO of Taboola . «Taboola Stories is a great leap forward in the flexibility that we have been offering to media and in their abilities to interact with readers. We're lucky to have spent 13 years innovating to help publishers develop closer relationships with their readers and drive engagement and revenue in the process. Compared to other “story” based formats on traditional social media platforms, Taboola Stories offers a similar product, but situated alongside premium editorial content from the open web .