Post by account_disabled on Mar 5, 2024 0:05:36 GMT -6
In the United States, they call it panic buying. It is the phenomenon that appears whenever there is an emergency: an irresistible rush of purchases and supplies, supporting the most basic needs, and supported by inherited fears. It is something that is difficult to interpret in a reasonable way. And how can you explain the fact that sales of egg beaters have increased by 262 percent since the control measures against the coronavirus have become increasingly strict in Italy? Sales boom "It is not the only data that impresses us" - says Xhuzepe Stiljano, professor of marketing at IULM in Milan. "For example, the sale of flour has increased by 185 percent. That of latex gloves with 362 percent.
Meanwhile, sales of perfumes and Cambodia Telegram Number Data other cosmetic products have fallen by 100 percent. Studies show that 57 percent of Italians are focusing only on the most essential products, he says. And the general data seems to confirm this trend. "In Italy, between February 17 and March 15 of this year - continues Stiljano - grocery stores have seen an increase in sales by 12 percent, while those on the Internet by 80 percent. For this reason, Amazon decided to hire 100,000 workers at least for this month to cope with the boom in requests. But how are these behaviors explained? Read also: Heavy snowfall "paralyzes" the country, as is the situation throughout the territory Turkey is considering a program to buy nuclear submarines Why this craze for mass accumulation of products? The reasons for impulsive purchases these days are many.
The grocery shopping boom grows with people's anxiety. Stiljano explains: "The first week the increase in purchases was 17, the second 25, the third 58, and the fourth 67 percent. As the concern increases, so does the tendency to purchase and store as many vital goods as possible," he says. Not only that, but the fact that we are spending much more time at home than usual, giving up, for example, pizza with friends or lunch at work, plays its role. "Added to this are the fragmented habits: everyone in the family has their own food menu and diet.
Meanwhile, sales of perfumes and Cambodia Telegram Number Data other cosmetic products have fallen by 100 percent. Studies show that 57 percent of Italians are focusing only on the most essential products, he says. And the general data seems to confirm this trend. "In Italy, between February 17 and March 15 of this year - continues Stiljano - grocery stores have seen an increase in sales by 12 percent, while those on the Internet by 80 percent. For this reason, Amazon decided to hire 100,000 workers at least for this month to cope with the boom in requests. But how are these behaviors explained? Read also: Heavy snowfall "paralyzes" the country, as is the situation throughout the territory Turkey is considering a program to buy nuclear submarines Why this craze for mass accumulation of products? The reasons for impulsive purchases these days are many.
The grocery shopping boom grows with people's anxiety. Stiljano explains: "The first week the increase in purchases was 17, the second 25, the third 58, and the fourth 67 percent. As the concern increases, so does the tendency to purchase and store as many vital goods as possible," he says. Not only that, but the fact that we are spending much more time at home than usual, giving up, for example, pizza with friends or lunch at work, plays its role. "Added to this are the fragmented habits: everyone in the family has their own food menu and diet.